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Towards a Conceptualization of Corporate Accountability: A Consumer Perspective
被引:0
|作者:
Borden, Jonathan
[1
]
Zhang, Xiaochen Angela
[2
,3
]
机构:
[1] Syracuse Univ, S I Newhouse Sch Publ Commun, Syracuse, NY USA
[2] Univ Oklahoma, Norman, OK USA
[3] Univ Oklahoma, Gaylord Coll Journalism & Mass Commun, 395 W Linsey Room 3019, Norman, OK 73019 USA
关键词:
perceived corporate accountability;
consumer perspective;
trust;
supportive behavioral intentions;
SOCIAL-RESPONSIBILITY;
MARKET;
MOTIVATIONS;
CITIZENSHIP;
MANAGEMENT;
BOYCOTT;
D O I:
10.1177/08933189231180132
中图分类号:
G2 [信息与知识传播];
学科分类号:
05 ;
0503 ;
摘要:
Corporate accountability remains a significant construct in normative business management theory, yet it remains ambiguous in practice. This research operationalizes a three-factor perceived corporate accountability scale from the consumers' perspective based on the extant literature then validates this scale among three consumer samples. Perceived corporate accountability consists of three factors: proactive expectancy, reactive expectancy, and accountability enforcement. Implications for both theory and practice are discussed.
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页码:307 / 330
页数:24
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