Towards a Conceptualization of Corporate Accountability: A Consumer Perspective

被引:0
|
作者
Borden, Jonathan [1 ]
Zhang, Xiaochen Angela [2 ,3 ]
机构
[1] Syracuse Univ, S I Newhouse Sch Publ Commun, Syracuse, NY USA
[2] Univ Oklahoma, Norman, OK USA
[3] Univ Oklahoma, Gaylord Coll Journalism & Mass Commun, 395 W Linsey Room 3019, Norman, OK 73019 USA
关键词
perceived corporate accountability; consumer perspective; trust; supportive behavioral intentions; SOCIAL-RESPONSIBILITY; MARKET; MOTIVATIONS; CITIZENSHIP; MANAGEMENT; BOYCOTT;
D O I
10.1177/08933189231180132
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Corporate accountability remains a significant construct in normative business management theory, yet it remains ambiguous in practice. This research operationalizes a three-factor perceived corporate accountability scale from the consumers' perspective based on the extant literature then validates this scale among three consumer samples. Perceived corporate accountability consists of three factors: proactive expectancy, reactive expectancy, and accountability enforcement. Implications for both theory and practice are discussed.
引用
收藏
页码:307 / 330
页数:24
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