Exploring users' continuance intention towards a peer-to-peer accommodation sharing platform

被引：2
|
作者：
Ofori, Kwame Simpe [1 ,2 ,3 ]
Chai, Junwu [1 ,2 ]
Adeola, Ogechi [4 ]
Abubakari, Aidatu [5 ,6 ]
Ampong, George Oppong Appiagyei [7 ]
Braimah, Stephen Mahama [5 ]
Boateng, Richard [8 ]
机构：
[1] Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu, Peoples R China
[2] Univ Elect Sci & Technol China, Ctr West African Studies, Chengdu, Peoples R China
[3] Int Univ Grand Bassam, Sch Business & Social Sci, Grand Bassam, Cote Ivoire
[4] Pan Atlantic Univ, Lagos Business Sch, Dept Operat Mkt & Informat Syst, Lagos, Nigeria
[5] Univ Ghana, Dept Mkt & Entrepreneurship, Business Sch, Legon, Ghana
[6] Lakeside Univ Coll Ghana LUCG, Dept Mkt, Accra, Ghana
[7] Ghana Commun Technol Univ, Dept Management, Accra, Ghana
[8] Univ Ghana, Business Sch, Dept Operat & Management Informat Syst, Legon, Ghana
来源：
JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY | 2023年 / 14卷 / 03期
基金：
中国国家自然科学基金;
关键词：
Sharing economy; Peer-to-peer accommodation sharing; Continuance intention; Hedonic value; Economic value; Symbolic value; Satisfaction; PERCEIVED VALUE; COLLABORATIVE CONSUMPTION; SATISFACTION; LOYALTY; UTILITARIAN; ECONOMY; TRUST; MODEL; MILLENNIALS; MOTIVATIONS;
D O I：
10.1108/JHTT-04-2020-0074
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
PurposeFocused on peer-to-peer accommodation sharing, this paper aims to investigate the effect of perceived value on the two dimensions of satisfaction (transaction- and experience-based) and continuance intention involved in using a platform featuring triadic relationships. Design/methodology/approachSurvey data were collected from 392 Airbnb users and analysed using the partial least squares approach to structural equation modelling. FindingsAll dimensions of perceived value had a significant effect on transaction-based satisfaction. Symbolic value did not have a significant effect on satisfaction. Transaction- and experience-based satisfaction had a significant effect on continuance intention. Research limitations/implicationsThe findings highlight the differential effects of dimensions of perceived value for understanding customer satisfaction and continuance intention in the peer-to-peer accommodation context. The study focused on only one sector of the sharing economy, namely, the peer-to-peer accommodation sector. Originality/valueThe study offers fresh insights on the nexus between value perceptions and continuance intention in the context of peer-to-peer accommodation.
引用
收藏
页码：330 / 346
页数：17
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