CORPORATE SOCIAL RESPONSIBILITY AND STRATEGIC MANAGEMENT IN HEALTH INSTITUTIONS. PERCEPTION OF UNIVERSITY STUDENTS

Corporate social responsibility (CSR) is considered a research topic in various contexts and application areas, due to its con- tributions to meeting the needs of interest groups, leading to the implementation of strategies that contribute to the progress and growth of the society. The objective of this research is to de- scribe the perception of university students about CSR as users of health institutions in Chile. A quantitative questionnaire was applied to a non-probabilistic sample of university students. An exploratory factor analysis was performed and the mean differ- ences were examined according to an inferential analysis. Statistically significant differences are obtained according to sex and age. Women present a higher value in terms of the devel- opment of strategies that include ethical, voluntary and environ- mental aspects. On the other hand, people who are between 36 and 45 years of age, express that socially responsible practices constitute a harmonious relationship between commitment to the community and care for the environment. Finally, CSR from the perspective of the strategic management of health institutions has an urgent nature, since its consolidation contributes to the well-being or detriment of the health of the entire society.