THE CASE FOR A STRATEGIC APPROACH TO CORPORATE SOCIAL RESPONSIBILITY

被引：0

作者：

Candea, D. ^{[1
]}

Candea, R. M. ^{[1
]}

机构：

[1] Tech Univ Cluj Napoca, Cluj Napoca, Romania

来源：

MANAGEMENT OF TECHNOLOGICAL CHANGES, VOL 2 | 2009年

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The paper tackles corporate sustainability as a long term project aimed at improving the prospects for lasting company prosperity. It makes the case for a strategic approach to CSR as the basis for a sustainable business-society partnership that creates social value and supports the quest for long-lasting corporate profits.

引用

页码：425 / 428

页数：4

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