A LINGUISTIC-PRAGMATIC STUDY ON COLLOCATIONS IN BUSINESS MEDIA DISCOURSE

This study investigates the linguistic-pragmatic characteristics of "conflict activity" (CA) collocations in Eng-lish business media discourse through a lexical-semantic analysis. By examining a corpus of articles from prominent American business news outlets, we identified 426 colloca-tions that constitute the CA lexical-semantic field. These col-locations were scrutinized for their expressiveness, cultural markers, appellative function, and their role in conveying business realities. The research found that language in Amer-ican business media discourse exhibits a blend of informative and expressive functions, prevalence of cliches, engagement techniques, culturally marked units, and a dominance of the appellative function. The study also highlighted how stylistic devices like metaphor, metonymy, antithesis, and hyperbole endow expressiveness to the core lexemes. Findings contrib-ute to our understanding of the lexical-pragmatic characteris-tics of business media discourse and offer a nuanced insight into their role in shaping readers' perceptions and attitudes.