СONTEMPORARY ENGLISH MEDIA DISCOURSE: LINGUISTIC, PRAGMATIC, SOCIAL AND DIGITAL ASPECTS

The academic paper analyzes the linguopragmatic, social, and digital aspects of contemporary English-language media discourse, with a focus on its role in shaping public opinion and cultural perceptions. The introduction examines the relevance and importance of English-language media in the modern globalized world, emphasizing their impact on intercultural communication and public consciousness. The present research primarily analyzes the linguopragmatic features of English-language media discourse, in particular, the use of language strategies for achieving communicative goals. The academic paper considers how language tools influence the formation of messages and their perception by the audience. The focus is then shifted to the social and cultural aspects of media discourse. An analysis is conducted of the ways the media influence the formation and maintenance of gender stereotypes, as well as how they reflect and can potentially impact racial and ethnic representations in society. The scientific work examines the ways in which the media can enhance or provoke public debate on these important issues, as well as their role in shaping cultural identities. This is followed by a discussion of the digital transformation of English-language media discourse, with a focus on the role of social media and digital strategies in communication. The conclusions emphasize the significance of the balance between freedom of speech and media responsibility. The need to combat disinformation and increase the media literacy of the audience is emphasized. The academic paper suggests directions for further studies, in particular, analyzing the impact of Englishlanguage media discourse on different cultural contexts and developing strategies to ensure objectivity in media content. The research results have practical implications for developing media strategies and raising the level of media literacy, as well as for understanding the impact of media on modern society and intercultural interactions.