AkzoNobel Launches New Brand Strategy

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ICI; AkzoNobel Launches New Brand Strategy;
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F273.2 [产品管理];
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1202 ; 120202 ;
摘要
On April 28th,AkzoNobel,former Akzo Nobel,announced it has launched its new corporate brand.Symbolizing the company’s fundamental transformation and determination to lead change,it embodies AkzoNobel’s clear ambitions for the future and a passionate commitment to deliver Tomorrow’s Answers Today.As well as a subtle name change and a revitalized,powerful logo,a new brand
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页码:7 / 7
页数:1
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