The conceptualization of the dimensionality of corporate communication management: a systematic literature review

Purpose-This paper aims to develop a conceptual framework for comprehending and identifying thedimensions of corporate communication management (CCM) over time. To achieve this objective, itsynthesizes existing research and reviews the literature on the dimensionality of CCM. Design/methodology/approach-Using a literature search on Web of Science (WoS), a total of 17 articlesfrom 8 referred journals and international conferences published from 2012 to 2022 are systematically reviewedemploying the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework. Findings-It has been found that despite the growing interest in CCM, academic literature on CCM islimited. The results highlight that there is a nonuniformity in terminology within thefield and that the mostrepeated dimensions are media relations, dimensions related to strategy, corporate advertising, public relations,investor relations, employee communication, public affairs and internal communication. However, anoverview of thefindings allows for the proposal of an integrative framework for CCM. Originality/value-The paper offers a thorough compilation of publications on the dimensionality of CCM andcategorizes them based on various attributes. This outcome aims to assist researchers and corporate communicationpractitioners by elucidating the subject matter through the conceptualization of CCM dimensions. The studyunderscores the necessity for future research utilizing quantitative or mixed-method approaches to further developthe concepts examined, thereby contributing to a more comprehensive understanding of the dimensions andapplications of CCM.