Corporate Communication Management (CCM) and Organisational Performance: A Review of the Current Literature, Conceptual Model and Research Propositions

被引：6

作者：

Mohamad, Bahtiar ^{[1
]}

Abu Bakar, Hassan ^{[1
]}

Halim, Haslina ^{[1
]}

Ismail, Ahmed Rageh ^{[2
]}

机构：

[1] Univ Utara Malaysia, Sch Multimedia Technol & Commun, Sintok 06010, Kedah, Malaysia

[2] Curtin Univ, Sarawak Malaysia, Miri 98009, Sarawak, Malaysia

来源：

INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA 2014 (I-COME'14) - COMMUNICATION, EMPOWERMENT AND GOVERNANCE: THE 21ST CENTURY ENIGMA | 2014年 / 155卷

关键词：

Corporate Communication Management (CCM); financial performance; mission achievement; organisational performance; MARKET ORIENTATION; STRATEGY; IDENTITY; CULTURE;

D O I：

10.1016/j.sbspro.2014.10.266

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Corporate communication received great attention from scholars and the business community more than 40 years ago due to changes in global business environments. Many scholars believe there are influences of corporate communication management (CCM) on organisational performance, yet there is a paucity of studies on the validation of this theoretical assumption. Therefore, the main purpose of this paper is to address the gap by providing an elevated understanding of CCM and its consequences. The managerial and policy implications provided in this study help corporate communication practitioners to identify the practical needs of their work and design an appropriate CCM programme. (C) 2014 The Authors. Published by Elsevier Ltd.

引用

页码：115 / 122

页数：8

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