Generative AI in Advertising

被引：0
|
作者：
Kshetri, Nir [1 ]
机构：
[1] Univ North Carolina Greensboro, Bryan Sch Business & Econ, Greensboro, NC 27412 USA
来源：
IT PROFESSIONAL | 2024年 / 26卷 / 05期
关键词：
D O I：
10.1109/MITP.2024.3457328
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This article explores how generative AI is revolutionizing advertising by enhancing personalization, reducing costs, and streamlining the ad creation process. It also addresses key challenges, including bias, intellectual property concerns, and the risk of diminishing authenticity and brand uniqueness.
引用
收藏
页码：15 / 19
页数：5
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