Brand loyalty

被引：0
|
作者：
Kirp, David L.
机构：
来源：
Chronicle of Higher Education | 2002年 / 48卷 / 27 SEC. 2期
关键词：
D O I：
暂无
中图分类号：
学科分类号：
摘要：
引用
收藏
相关论文
共 50 条
  • [41] Brand loyalty in the face of stockouts
    Khan, Uzma
    DePaoli, Alexander
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2024, 52 (01) : 44 - 74
  • [42] Brand loyalty programs: Are they shams?
    Shugan, SM
    MARKETING SCIENCE, 2005, 24 (02) : 185 - 193
  • [43] Antecedents of true brand loyalty
    Kim, Jooyoung
    Morris, Jon D.
    Swait, Joffre
    JOURNAL OF ADVERTISING, 2008, 37 (02) : 99 - 117
  • [44] Impact of brand experience on loyalty
    Ong, Chuan Huat
    Lee, Heng Wei
    Ramayah, T.
    JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2018, 27 (07) : 755 - 774
  • [45] Advertising, brand loyalty and pricing
    Chioveanu, Ioana
    GAMES AND ECONOMIC BEHAVIOR, 2008, 64 (01) : 68 - 80
  • [46] Decline and variability in brand loyalty
    Dekimpe, MG
    Steenkamp, JBEM
    Mellens, M
    Vanden Abeele, P
    INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 1997, 14 (05) : 405 - 420
  • [47] BRAND LOYALTY AND USER SKILLS
    WERNERFELT, B
    JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION, 1985, 6 (04) : 381 - 385
  • [48] Brand Loyalty: A Model Proposal
    Marques da Costa Filho, Murilo Carrazedo
    REVISTA CIENCIAS ADMINISTRATIVAS, 2021, 27 (02):
  • [49] CUSTOMER LOYALTY TO STORE AND BRAND
    CUNNINGHAM, RM
    HARVARD BUSINESS REVIEW, 1961, 39 (06) : 127 - 137
  • [50] BRAND LOYALTY AND MARKET EQUILIBRIUM
    WERNERFELT, B
    MARKETING SCIENCE, 1991, 10 (03) : 229 - 245
12345