Marketing Mix and New Product Diffusion Models

被引：0

作者：

Pinto, Luis G ^{[1
]}

Cavique, Luis ^{[2
]}

Santos, Jorge M.A. ^{[3
]}

机构：

[1] Institute of Advanced Training and Research, The University of Evora, Largo dos Colegiais 2, Evora,7000, Portugal

[2] Department of Science and Technology, The Universidade Aberta, R. Escola Politecnica 147, Lisboa,1269-001, Portugal

[3] Department of Mathematics, The University of Evora, Largo dos Colegiais 2, Evora,7000, Portugal

来源：

关键词：

911.4; Marketing;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

页码：885 / 890

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