Marketing Mix and New Product Diffusion Models

被引：0

作者：

Pinto, Luis G ^{[1
]}

Cavique, Luis ^{[2
]}

Santos, Jorge M.A. ^{[3
]}

机构：

[1] Institute of Advanced Training and Research, The University of Evora, Largo dos Colegiais 2, Evora,7000, Portugal

[2] Department of Science and Technology, The Universidade Aberta, R. Escola Politecnica 147, Lisboa,1269-001, Portugal

[3] Department of Mathematics, The University of Evora, Largo dos Colegiais 2, Evora,7000, Portugal

来源：

Procedia Computer Science | 2022年 / 204卷

关键词：

911.4; Marketing;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

页码：885 / 890

共 50 条

[21] INVENTORY DECISIONS IN PRODUCT-MIX MODELS
REEVES, GR
[J]. OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 1976, 4 (03): : 339 - 340
[22] PRODUCT LIFE CYCLES AS MARKETING MODELS
COX, WE
[J]. JOURNAL OF BUSINESS, 1967, 40 (04): : 375 - 384
[23] The Green Strategy Mix - A New Marketing Approach
Sima, Violeta
Gheorghe, Ileana Georgiana
[J]. KNOWLEDGE MANAGEMENT AND INNOVATION IN ADVANCING ECONOMIES-ANALYSES & SOLUTIONS, VOLS 1-3, 2009, : 1344 - +
[24] Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance
O'Cass, Aron
Heirati, Nima
[J]. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2015, 30 (01) : 60 - 71
[25] Forecasting new product diffusion with agent-based models
Xiao, Yu
Han, Jingti
[J]. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 2016, 105 : 167 - 178
[26] Solving parameter estimation problem in new product diffusion models
Scitovski, R
Meler, M
[J]. APPLIED MATHEMATICS AND COMPUTATION, 2002, 127 (01) : 45 - 63
[27] Solving parameter identification problem in new product diffusion models
Scitovski, R
Meler, M
Galic, R
[J]. KOI'96 - 6TH INTERNATIONAL CONFERENCE ON OPERATIONAL RESEARCH, PROCEEDINGS, 1996, : 113 - 118
[28] MARKETING A NEW DRUG PRODUCT
YOUNGS, ML
[J]. FOOD AND DRUG LAW JOURNAL, 1978, 33 (11): : 634 - 640
[29] The marketing mix
Crawford, W
[J]. DATABASE, 1997, 20 (05): : 87 - 88
[30] Optimal Dynamic Strategies for Stochastic Models of Marketing Promotion Mix
A. A. Voina
[J]. Cybernetics and Systems Analysis, 2004, 40 (2) : 270 - 276

← 1 2 3 4 5 →