Food products consumer behaviors: The role of packaging elements

被引：21

作者：

Estiri M. ^{[1
]}

Hasangholipour T. ^{[1
]}

Yazdani H. ^{[1
]}

Nejad H.J. ^{[2
]}

Rayej H. ^{[1
]}

机构：

[1] Faculty of Management, University of Tehran

来源：

Journal of Applied Sciences | 2010年 / 10卷 / 07期

关键词：

Consumer behavior; Food products; Iran; Packaging; Purchasing decision;

D O I：

10.3923/jas.2010.535.543

中图分类号：

学科分类号：

摘要：

Today, packaging has been acknowledged as a strategic tool for enhancing competitiveness of food products by experts. Despite, the importance of packaging in food industries, it is rather anonymous and has been somewhat neglected in marketing research efforts in Iran. The purpose of this study was to examine the relationship between packaging and food products consumer behaviors in Refah chain stores in Iran. In this study, we have tried to evaluate and compare the effects of packaging elements on consumer behavior in the pre-purchase, purchase and post-purchase stages. The questionnaires filled by participants (n=175) which were analyzed qualitatively to examine the importance of different packaging elements on consumer behavior in the three stages of purchase decision. Results show that all packaging elements are highly important for food products buyers and these elements can highly influence their purchasing decision. © 2010 Asian Network for Scientific Information.

引用

页码：535 / 543

页数：8

共 50 条

[41] Trends in electronic packaging and assembly for portable consumer products
Beelen-Hendrikx, C
Verguld, M
PROCEEDINGS OF 3RD ELECTRONICS PACKAGING TECHNOLOGY CONFERENCE, 2000, : 24 - 32
[42] CONSUMER SATISFACTION WITH FOOD-PRODUCTS
QUELCH, JA
ASH, SB
FOOD POLICY, 1980, 5 (04) : 313 - 318
[43] A Brief Analysis on Packaging Design for Consumer Electronics Products
Zhang, Lei
2016 INTERNATIONAL CONFERENCE ON ELECTRICAL ENGINEERING AND AUTOMATION (ICEEA 2016), 2016,
[44] PACKAGING ELEMENTS FOR IDENTIFICATION AND CONFIRMATION OF AUTHENTICITY OF PRODUCTS
Novakovic, Dragoljub
Vladic, Gojko
Kasikovic, Nemanja
SIXTH INTERNATIONAL SYMPOSIUM ABOUT FORMING AND DESIGN IN MECHANICAL ENGINEERING, 2010, : 243 - 248
[45] Understanding the role of awareness and trust in consumer purchase decisions for healthy food and products
Firoozzare, Ali
Boccia, Flavio
Yousefian, Nazanin
Ghazanfari, Sima
Pakook, Somayyeh
FOOD QUALITY AND PREFERENCE, 2024, 121
[46] Consumer preferences for Made in Italy food products: The role of ethnocentrism and product knowledge
Ricci, Elena Claire
Stranieri, Stefanella
Casetta, Cecilia
Soregaroli, Claudio
AIMS AGRICULTURE AND FOOD, 2019, 4 (01): : 88 - 110
[47] The role of the region of origin and EU certificates of origin in consumer evaluation of food products
van der Lans, IA
van Ittersum, K
De Cicco, A
Loseby, M
EUROPEAN REVIEW OF AGRICULTURAL ECONOMICS, 2001, 28 (04) : 451 - 477
[48] Measuring consumer response to food products
Garber, LL
Hyatt, EM
Starr, RG
FOOD QUALITY AND PREFERENCE, 2003, 14 (01) : 3 - 15
[49] Consumer responses to suboptimal food products
Cao, Yan
Miao, Li
APPETITE, 2021, 163
[50] Consumer Approaches to Traditional Food Products
Begic-Akagic, Asima
Orucevic, Sanja
Blesic, Milenko
Spaho, Nermina
PROCEEDINGS OF THE 2008 JOINT CENTRAL EUROPEAN CONGRESS, VOL 1, 2008, : 427 - 432

← 1 2 3 4 5 →