A comparative study on attitudes towards SMS advertising and mobile application advertising

被引：0
|
作者：
机构：
[1] Aydin, Gökhan
[2] Karamehmet, Bilge
来源：
Aydin, Gökhan (aydin.gokhan@gmail.com) | 2017年 / Inderscience Publishers卷 / 15期
关键词：
D O I：
10.1504/IJMC.2017.086366
中图分类号：
学科分类号：
摘要：
Marketing
引用
收藏
相关论文
共 50 条
  • [1] A comparative study on attitudes towards SMS advertising and mobile application advertising
    Aydin, Gokhan
    Karamehmet, Bilge
    INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2017, 15 (05) : 514 - 536
  • [2] Attitudes of young consumers towards SMS advertising
    Van der Waldt, D. L. R.
    Rebello, T. M.
    Brown, W. J.
    AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2009, 3 (09): : 444 - 452
  • [3] An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising
    Dharmadasa, Pradeep
    Alahakoon, Thilini
    INTERNATIONAL JOURNAL OF ONLINE MARKETING, 2014, 4 (03) : 1 - 13
  • [4] Players' attitudes towards advertising in mobile games
    Christino, Juliana Maria Magalhaes
    Cardozo, Erico Aurelio Abreu
    Martins, Luisa Sepulveda
    INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2024, 20 (3-4) : 339 - 363
  • [5] Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking
    Lom, Hui Shan
    Thoo, Ai Chin
    Lim, Weng Marc
    Koay, Kian Yeik
    JOURNAL OF FINANCIAL SERVICES MARKETING, 2024, 29 (03) : 1135 - 1153
  • [6] US CONSUMER ATTITUDES TOWARD AND ACCEPTANCE OF SMS MOBILE TEXT ADVERTISING
    McDonald, Jenna
    Dahlberg, John
    4TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED 2010), 2010, : 1029 - 1037
  • [7] ATTITUDES TOWARD MOBILE ADVERTISING: A STUDY OF MOBILE WEB DISPLAY AND MOBILE APP DISPLAY ADVERTISING
    Tri Dinh Le
    Bao-Tran Ho Nguyen
    ASIAN ACADEMY OF MANAGEMENT JOURNAL, 2014, 19 (02) : 87 - 103
  • [8] Examination of the antecedents and consequences of consumers' attitudes towards mobile advertising
    Sargin, Sinem
    Kocer, Leyla Leblebici
    INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2024, 24 (03)
  • [9] Comparative Research on Traditional Advertising and Mobile Phone Advertising
    Li, Qianyi
    Huan, Jing
    Luan, Zhiqiang
    PROCEEDINGS OF THE 2014 INTERNATIONAL CONFERENCE ON E-EDUCATION, E-BUSINESS AND INFORMATION MANAGEMENT, 2014, 91 : 215 - 217
  • [10] Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand
    Carroll, Amy
    Barnes, Stuart J.
    Scornavacca, Eusebio
    Fletcher, Keith
    INTERNATIONAL JOURNAL OF ADVERTISING, 2007, 26 (01) : 79 - 98
12345