E-Commerce strategies for chinese clothing enterprises

被引:0
|
作者
Zhang, Zu-Fang [1 ]
Tang, Ming-Hao [2 ]
Dai, Wei [1 ]
机构
[1] Fashion Institute, Donghua University, Shanghai 200051, China
[2] College of Information Science and Technology, Donghua University, Shanghai 201620, China
关键词
Garment manufacture - Industrial economics;
D O I
暂无
中图分类号
学科分类号
摘要
This paper studies the characteristics and consuming behaviors of the Chinese people. The difficulties in developing e-commerce for enterprises in China are discussed and the practical strategies suitable for China's clothing enterprises are proposed.
引用
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页码:569 / 572
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