E-Commerce strategies for chinese clothing enterprises

被引：0
|
作者：
Zhang, Zu-Fang [1 ]
Tang, Ming-Hao [2 ]
Dai, Wei [1 ]
机构：
[1] Fashion Institute, Donghua University, Shanghai 200051, China
[2] College of Information Science and Technology, Donghua University, Shanghai 201620, China
来源：
Journal of Donghua University (English Edition) | 2007年 / 24卷 / 04期
关键词：
Garment manufacture - Industrial economics;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This paper studies the characteristics and consuming behaviors of the Chinese people. The difficulties in developing e-commerce for enterprises in China are discussed and the practical strategies suitable for China's clothing enterprises are proposed.
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页码：569 / 572
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