The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions

被引：27

作者：

机构：

[1] Boone, Derrick S.

[2] Lemon, Katherine N.

[3] Staelin, Richard

来源：

Boone, D.S. (derrick.boone@mba.wfu.edu) | 2001年 / Elsevier Inc.卷 / 18期

关键词：

D O I：

10.1016/S0737-6782(00)00071-0

中图分类号：

学科分类号：

摘要：

引用

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