Does the Association Between Persuasive Strategies and Personality Types Vary Across Regions

被引：1

作者：

Xu, Wenzhen ^{[1
]}

Legaspi, Roberto ^{[1
]}

Ishikawa, Yuichi ^{[1
]}

机构：

[1] KDDI Res Inc, AI Div, Fujimino, Japan

来源：

PERSUASIVE TECHNOLOGY, PERSUASIVE 2023 | 2023年 / 13832卷

关键词：

Personalized persuasion; regional differences; susceptibility to; persuasive strategies; BEHAVIOR; CULTURE;

D O I：

10.1007/978-3-031-30933-5_23

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

To investigate how the interaction effects of dispositional and regional factors affect the susceptibility to persuasive strategies, we conducted a large-scale online survey (n= 3,116 in eight major cities in Japan). Our results indicate that (1) the association between the persuasiveness of persuasive strategies and personality types varies across regions, but (2) the different distributions of personality types among regions could not completely account for the regional variations. Based on our findings, as well as insights from previous studies, we propose a framework demonstrating how regional factors affect personality and the susceptibility to persuasive strategies.

引用

下载

页码：359 / 368

页数：10

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