Influencers and their role in education: A systematic review

Technology is changing teaching and learning in society in general. At the same time, social networks and influencers are increasing their presence in society and are having an impact on social relationships, communication and learning. The objective of this paper is therefore to analyse the existing literature on influencers and education. For this, a systematic review was carried out following the PRISMA protocol. A total of 29 articles selected using previously established criteria were analysed. The results revealed that individuals recognized as educational influencers are users with a substantial number of followers who perform roles that include teaching, information transmission, counselling and support. The leading areas are in health and education, while the predominant social network is Twitter (X). The paper ends with a discussion on aspects on which different studies coincide, and concludes that learning takes place via social networks, although it is clearly of an informal nature.