Promoting comics in digital landscapes: Comics artists as content creators

The study of digital comics is normally focused on their innovations in languages and aesthetics: from modes and medium-specific features to forms and qualifying features of webcomics and digitalized comics. The definition of digital comics has been studied from the beginning of their appearance, and so has the relationship between digital works and readers. However, in addition to digital comics' intrinsic characteristics, it is equally important to understand how these productions are published and promoted on the two main contexts used by digital graphic narratives: personal websites and social media platforms. Many creators have decided to publish their production almost entirely online, for free, before or after a printed version of their works. How do they build their audience? How do they improve engagement? How do they act in the digital landscape?