Consumer reactions to perceived undisclosed ChatGPT usage in an online review context

被引：0
|
作者：
Amos, Clinton [1 ]
Zhang, Lixuan [1 ]
机构：
[1] Weber State Univ, Goddard Sch Business & Econ, 1337 Edvalson St, Ogden, UT 84408 USA
来源：
TELEMATICS AND INFORMATICS | 2024年 / 93卷
关键词：
Generative AI; ChatGPT; Online review; Review Valence; Trust in online review; WORD-OF-MOUTH; SOURCE CREDIBILITY; NEGATIVITY BIAS; HELPFULNESS; INFORMATION; TRUSTWORTHINESS; VALENCE; SEARCH; IMPACT; CUES;
D O I：
10.1016/j.tele.2024.102163
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
While artificial intelligence's (AI) promise for fake online review detection has been investigated, other questions have emerged with ChatGPT's introduction, a generative AI platform. This research provides a much-needed investigation into consumer reactions to reviews perceived to be generated by ChatGPT vs. a human. Results from three studies in TripAdvisor hotel review and Yelp restaurant review contexts revealed that consumers rate reviews as less useful, trustworthy, and authentic if they perceived ChatGPT generated them. Further, the findings were robust regardless of review valence and even when participants were informed the reviewer possessed a TripAdvisor Expert badge. These findings' theoretical and practical implications are discussed, along with limitations.
引用
收藏
页数：15
相关论文
共 50 条
  • [31] The Undisclosed Usage of Dietary Supplements in Chinese Elderly Patients: A Case Report and Review of the Evidence for Nutritional Interventions
    Sum, Simon Siu-Man
    Ziegler, Jane
    [J]. TOPICS IN CLINICAL NUTRITION, 2017, 32 (04) : 292 - 304
  • [32] ONLINE CONSUMER BEHAVIOR TENDENCIES TRIGERRED BY EXTENSIVE USAGE OF SOCIAL NETWORKS
    Munthiu, Maria-Cristiana
    Velicu, Bogdan Calin
    Draghici, Mircea
    Stoica, Ivona
    [J]. BUSINESS EXCELLENCE CHALLENGES DURING THE ECONOMIC CRISIS, VOL 2, 2012, : 26 - +
  • [33] THE ROLE OF USAGE CONTEXT IN CONSUMER CHOICE - A PROBLEM-SOLVING PERSPECTIVE
    WARLOP, L
    RATNESHWAR, S
    [J]. ADVANCES IN CONSUMER RESEARCH, 1993, 20 : 377 - 382
  • [34] Do perceived use contexts influence usage behavior? An instrument development of perceived use context
    Kim, Jimin
    Chang, Younghoon
    Chong, Alain Yee Loong
    Park, Myeong-Cheol
    [J]. INFORMATION & MANAGEMENT, 2019, 56 (07)
  • [35] Effects of perceived behavioral control on the consumer usage intention of E-coupons
    Kang, Hyunmo
    Hahn, Minhi
    Fortin, David R.
    Hyun, Yong J.
    Eom, Yunni
    [J]. PSYCHOLOGY & MARKETING, 2006, 23 (10) : 841 - 864
  • [36] Consumer Citizenship Behavior in Online/Offline Shopping Contexts: Differential Impact of Consumer Perceived Value and Perceived Corporate Social Responsibility
    Shen, Qiulian
    Du, Yuxuan
    Huang, Jingxian
    [J]. SUSTAINABILITY, 2024, 16 (07)
  • [37] The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
    Bambauer-Sachse, Silke
    Heinzle, Priska
    [J]. REDISCOVERING THE ESSENTIALITY OF MARKETING, 2016, : 3 - 8
  • [38] Online bike: Role of perceived technology, perceived risk, and institution-based trust on service usage via online trust
    Yuliati, Lilik N.
    Dradjat, Hasdevi A.
    Simanjuntak, Megawati
    [J]. COGENT BUSINESS & MANAGEMENT, 2020, 7 (01):
  • [39] CONSUMER REACTIONS TO BOAR MEAT - A REVIEW
    MALMFORS, B
    LUNDSTROM, K
    [J]. LIVESTOCK PRODUCTION SCIENCE, 1983, 10 (02): : 187 - 196
  • [40] The role of perceived control and gender in consumer reactions to download delays
    Dabholkar, Pratibha A.
    Sheng, Xiaojing
    [J]. JOURNAL OF BUSINESS RESEARCH, 2009, 62 (07) : 756 - 760
12345