ONLINE CONSUMER BEHAVIOR TENDENCIES TRIGERRED BY EXTENSIVE USAGE OF SOCIAL NETWORKS

被引：0
|
作者：
Munthiu, Maria-Cristiana [1 ]
Velicu, Bogdan Calin [1 ]
Draghici, Mircea [2 ]
Stoica, Ivona [3 ]
机构：
[1] Acad Econ Studies, Bucharest, Romania
[2] Spiru Haret Univ, Bucharest, Romania
[3] Romanian Amer Univ, Bucharest, Romania
来源：
BUSINESS EXCELLENCE CHALLENGES DURING THE ECONOMIC CRISIS, VOL 2 | 2012年
关键词：
social networks; Web; 2.0; consumer behavior; online environment; SITES;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The extensive usage of social networking sites (SNS) has determined obvious changes in online consumer behavior. This paper presents an overview of relevant literature on SNS and the tendencies in consumer behavior as result of increasing involvement in social networks. Marketers should acknowledge the influence of social networks in the online environment and they should integrate and implement social media campaigns in the company's online marketing strategy.
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页码：26 / +
页数：2
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