Harnessing Online Research Communities for Co-creation in Social Marketing

被引：0
|
作者：
Helme-Guizon, Agnes [1 ,2 ]
机构：
[1] Univ Grenoble Alpes, Grenoble INP, CERAG, F-38000 Grenoble, France
[2] Univ Grenoble Alpes, Grenoble IAE INP & CERAG, F-38000 Grenoble, France
来源：
SOCIAL MARKETING QUARTERLY | 2024年 / 30卷 / 2-3期
关键词：
D O I：
10.1177/15245004241264052
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：171 / 178
页数：8
相关论文
共 50 条
  • [41] The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities
    Gebauer, Johannes
    Fueller, Johann
    Pezzei, Roland
    [J]. JOURNAL OF BUSINESS RESEARCH, 2013, 66 (09) : 1516 - 1527
  • [42] Patient influencer: the impact of homophily on value co-creation behaviour in online health communities
    Latif, Muhammad Salman
    Wang, Jian-Jun
    Shahzad, Mohsin
    Kanwal, Anosha
    [J]. BEHAVIOUR & INFORMATION TECHNOLOGY, 2024,
  • [43] User experience sharing: Understanding customer initiation of value co-creation in online communities
    Chen, Tom
    Drennan, Judy
    Andrews, Lynda
    Hollebeek, Linda D.
    [J]. EUROPEAN JOURNAL OF MARKETING, 2018, 52 (5-6) : 1154 - 1184
  • [44] Being social for social: a co-creation perspective
    Tregua, Marco
    Russo-Spena, Tiziana
    Casbarra, Claudia
    [J]. JOURNAL OF SERVICE THEORY AND PRACTICE, 2015, 25 (02) : 198 - 219
  • [45] The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
    Leclercq, Thomas
    Hammedi, Wafa
    Poncin, Ingrid
    [J]. JOURNAL OF INTERACTIVE MARKETING, 2018, 44 : 82 - 101
  • [46] The impact of social support chatbots on patients' value co-creation behavior in online health communities: a moderated mediation model
    Latif, Muhammad Salman
    Wang, Jian-Jun
    Shahzad, Mohsin
    Mursil, Muhammad
    [J]. INTERNET RESEARCH, 2024,
  • [47] Promoting customer value co-creation through social capital in online brand communities: The mediating role of member inspiration
    Cao, Yao
    Lin, Jialing
    Zhou, Zhimin
    [J]. COMPUTERS IN HUMAN BEHAVIOR, 2022, 137
  • [48] Co-creation of services: an online network perspective
    Bidar, Reihaneh
    Barros, Alistair
    Watson, Jason
    [J]. INTERNET RESEARCH, 2022, 32 (03) : 897 - 915
  • [49] Network Positions and Contributions to Online Co-creation
    Yang, Xue
    Li, Guoxin
    [J]. PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, 2016, : 44 - 50
  • [50] Geotourism Destinations Online Branding Co-Creation
    Tiago, Flavio
    Correia, Pedro
    Briciu, Victor-Alexandru
    Borges-Tiago, Teresa
    [J]. SUSTAINABILITY, 2021, 13 (16)
12345