Harnessing Online Research Communities for Co-creation in Social Marketing

被引：0

作者：

Helme-Guizon, Agnes ^{[1
,2
]}

机构：

[1] Univ Grenoble Alpes, Grenoble INP, CERAG, F-38000 Grenoble, France

[2] Univ Grenoble Alpes, Grenoble IAE INP & CERAG, F-38000 Grenoble, France

来源：

SOCIAL MARKETING QUARTERLY | 2024年 / 30卷 / 2-3期

关键词：

D O I：

10.1177/15245004241264052

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：171 / 178

页数：8

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