Harnessing Online Research Communities for Co-creation in Social Marketing

被引：0
|
作者：
Helme-Guizon, Agnes [1 ,2 ]
机构：
[1] Univ Grenoble Alpes, Grenoble INP, CERAG, F-38000 Grenoble, France
[2] Univ Grenoble Alpes, Grenoble IAE INP & CERAG, F-38000 Grenoble, France
来源：
SOCIAL MARKETING QUARTERLY | 2024年 / 30卷 / 2-3期
关键词：
D O I：
10.1177/15245004241264052
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：171 / 178
页数：8
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