Gamification in Organizational Contexts: A Systematic Literature Review

Getting engaged organizational environments is a competitive advantage for companies. In these contexts, the use of game design elements seems promising. Gamification is a form of motivational design which, fundamentally, is a means of encouraging individuals to behave in a certain way. This study presents a systematic literature review to investigate the existing gamified solutions applied in organizational contexts to identify best practices to get effective gamification. Before defining the research protocol, an exploratory analysis was fulfilled to provide fundamentals to conduct the review itself. A total of 844 papers were initially found, 26 of which met the eligibility criteria and other 10 studies have been added by snowballing process. The results showed in which organizational contexts gamification can be applied, the main frameworks and processes, the leading game techniques and effects observed in gamified solutions. This systematic review can serve as a basis for developing new gamification projects in organizational environments.