Smart and adaptive website navigation recommendations based on reinforcement learning

Improving website structures is the main task of a website designer. In recent years, numerous web engineering researchers have investigated navigation recommendation systems. Page recommendation systems are critical for mobile website navigation. Accordingly, we propose a smart and adaptive navigation recommendation system based on reinforcement learning. In this system, user navigation history is used as the input for reinforcement learning model. The model calculates a surf value for each page of the website; this value is used to rank the pages. On the basis of this ranking, the website structure is modified to shorten the user navigation path length. Experiments were conducted to evaluate the performance of the proposed system. The results revealed that user navigation paths could be decreased by up to 50% with training on 12 months of data, indicating that users could more easily find a target web page with the help of the proposed adaptive navigation recommendation system.