How Marketers Choose College Athlete Influencers

被引：0
|
作者：
Whitler, Kimberly A. [1 ]
Twente, Graham [2 ]
机构：
[1] Univ Virginia, Business Adm, Charlottesville, VA 22903 USA
[2] Darden Sch Business, Charlottesville, VA USA
来源：
HARVARD BUSINESS REVIEW | 2024年 / 103卷 / 5-6期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：61 / 63
页数：3
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