How Marketers Choose College Athlete Influencers

被引：0

|

作者：

Whitler, Kimberly A. ^{[1
]}

Twente, Graham ^{[2
]}

机构：

[1] Univ Virginia, Business Adm, Charlottesville, VA 22903 USA

[2] Darden Sch Business, Charlottesville, VA USA

来源：

HARVARD BUSINESS REVIEW | 2024年 / 103卷 / 5-6期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：61 / 63

页数：3

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