Study on the mechanism of livelihood behavior decision of rural residents in ethnic tourism villages in Western Sichuan

In recent years, tourism has flourished in ethnic areas of China as an important tool for rural revitalization and has become an important stimulus to promote the transformation of rural residents' livelihood. However, rural residents in tourist villages in ethnic areas still face various livelihood risks, and academic literature has paid little attention to the mechanism's substrate these household livelihood decision-making behaviors, and the differences in adaptive capacity and decision-making behaviors between mountainous minority villages and nontourist villages are not sufficiently clear. Based on survey data of 284 rural residents in tourist and non-tourist villages in ethnic areas of western Sichuan, this study analyzed the adaptive capacity and differences of rural households using the comprehensive index method and Kruskal-Wallis test, and constructed a disordered multiclassification logistic regression model to explore the mechanism of rural residents' livelihood behavior decisions. The results indicate that: (1) The adaptive capacity of rural residents in tourist villages in western Sichuan ethnic areas is slightly higher than that of non-tourist villages. (2) Tibetan households have the strongest adaptive capacity, and there is a significant difference between the adaptive capacity of Tibetan households and the rest of the minority households except Han Chinese. (3) The households with tourism-oriented livelihood strategy have the highest adaptive capacity, followed by households with tourism expansion livelihood strategy, while households with other types of livelihood strategies had the lowest livelihood adaptive capacity.(4) Compared to other types of livelihood strategies, when the policies are favorable and the ethnic culture is more primitive, rural residents are more inclined to choose tourism-oriented livelihood strategies, followed by tourism expansion livelihood strategies. When rural residents have higher adaptive capacity and more advantages in the market economy, they prefer tourism expansion strategies, followed by tourism-oriented strategies.