Volcano Tourism: Destination Reputation and Personality of Mount Anak Krakatau and their Impact on Destination Visit Intention

Volcano tourism has witnessed a notable growth in the last decades. The main purpose of this study is to investigate the effect of destination reputation, destination personality, destination trust, and destination preference on destination visit intention, using Mount Anak Krakatau, an Indonesian volcano located between Java and Sumatera Island. Data collection was conducted in Jakarta and involved 241 participants selected using a convenient sampling method. The data were analysed using exploratory factor analysis and structural equation models. As a result, destination personality affects destination preference. In addition, destination trust and destination preference affect destination vision intention. However, destination reputation failed to influence destination trust. The results of this study sharpen research on volcano tourism and Public Relations for tourism destinations.