Cultural distance and international tourists' intention to visit a destination

被引:19
|
作者
Bi, Juan [1 ]
Gu, Chunxia [2 ]
机构
[1] Qingdao Agr Univ, Dept Mkt, Qingdao, Shandong, Peoples R China
[2] Shanghai Maritime Univ, Dept Finance & Accounting, Shanghai, Peoples R China
关键词
Cultural distance; novelty perception; travel risk; intention to visit; international tourists; China; outbound tourism; destination choice; structural equation model; bidirectional effect; NOVELTY SEEKING; PERCEIVED RISK; CHOICE; LEVEL; PERFORMANCE; BEHAVIOR; SWITCH; MODEL;
D O I
10.1080/10941665.2019.1635503
中图分类号
F [经济];
学科分类号
02 ;
摘要
Drawing on literature about travel motivation and travel risk, this paper examines how cultural distance influences international tourist's intention to visit a destination country. Structural equation modeling is utilized to analyze the responses from 729 potential tourists in China. The data supports a model suggesting that cultural distance has bidirectional effects on tourists' intention to visit a destination country through exerting influences on tourists' novelty perception and risk perception of this country. Finally, it is suggested to make reasonable use of cultural distance in destination marketing practice.
引用
收藏
页码:839 / 849
页数:11
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