Effects of online advertising and consumer engagement on a social media platform

被引：0
|
作者：
Wang, Yan [1 ]
Mei, Shu'e [1 ]
Xu, Ruize [1 ]
Zhong, Weijun [1 ]
机构：
[1] School of Economic and Management, Southeast University, Nanjing,211189, China
来源：
Journal of Southeast University (English Edition) | 2023年 / 39卷 / 04期
关键词：
D O I：
10.3969/j.issn.1003-7985.2023.04.012
中图分类号：
学科分类号：
摘要：
22
引用
收藏
页码：426 / 434
相关论文
共 50 条
  • [1] The Impact of Consumer Engagement with Social Media and Social Media Advertising on Advertising Evaluation and Purchase Intention
    Ulya, Himmatul
    Alversia, Yeshika
    [J]. EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT: A 2025 VISION TO SUSTAIN ECONOMIC DEVELOPMENT DURING GLOBAL CHALLENGES, 2020, : 5708 - 5716
  • [2] Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
    Voorveld, Hilde A. M.
    van Noort, Guda
    Muntinga, Daniel G.
    Bronner, Fred
    [J]. JOURNAL OF ADVERTISING, 2018, 47 (01) : 38 - 54
  • [3] I "Like" It: The Effects of Social Media Platform and Message on Consumer Engagement Actions
    Achen, Rebecca M.
    Stadler-Blank, Ashley
    Sailors, John J.
    [J]. INTERNATIONAL JOURNAL OF SPORT COMMUNICATION, 2024, 17 (01) : 5 - 16
  • [4] Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
    Lee, Dokyun
    Hosanagar, Kartik
    Nair, Harikesh S.
    [J]. MANAGEMENT SCIENCE, 2018, 64 (11) : 5105 - 5131
  • [5] Social media advertising and consumer decision-making: the mediating role of consumer engagement
    Dankwa, Dan Duku
    [J]. INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2021, 15 (01) : 29 - 53
  • [6] Consumer engagement in online brand communities: a social media perspective
    Dessart, Laurence
    Veloutsou, Cleopatra
    Morgan-Thomas, Anna
    [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2015, 24 (01): : 28 - 42
  • [7] The effect of image-text matching on consumer engagement in social media advertising
    Zhao, Zhijie
    Guo, Yiqi
    Liu, Yang
    Xia, Hongqi
    Lan, Hong
    [J]. SOCIAL BEHAVIOR AND PERSONALITY, 2022, 50 (11):
  • [8] The effects of social media use and consumer engagement on physician online return: evidence from Weibo
    Yang, Yabin
    Guo, Xitong
    Wu, Tianshi
    Vogel, Doug
    [J]. INTERNET RESEARCH, 2024, 34 (02) : 371 - 397
  • [9] The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust*
    Geng, Shuang
    Yang, Pianpian
    Gao, Yun
    Tan, Yingsi
    Yang, Congcong
    [J]. COMPUTERS IN HUMAN BEHAVIOR, 2021, 122
  • [10] The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement
    Supotthamjaree, Weeraporn
    Srinaruewan, Preeda
    [J]. INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2021, 15 (5-6) : 498 - 526
12345