Research on financial risk control of rural e-commerce

Internet finance has the characteristics of low transaction cost, efficient and fast transaction process, wide coverage, large data value and information sharing. It is difficult for credit information caused by information asymmetry in rural finance, and financial institutions have high operating costs and high risks. The problems of high user financing threshold and low level of user financial information culture are just complementary. Many companies such as Ali and Baidu have launched internet finance business. The core of internet finance is risk control. Collect user information for data analysis, evaluate user credit ratings, identify fraudulent users, increase fraud costs for fraudulent users, and block fraudulent users before lending to prevent risk. Copyright © 2020 Inderscience Enterprises Ltd.