On Cultural Differences in Business Negotiation

International business negotiation is playing a more and more important role in modem society.We can see clearly that there are great differences in international business negotiation.Specially,culture can influence negotiating styles in different ways,because negotiators from another nation are different in language,beliefs,behaviors manners,and way of thinking,value and attitudes and so on.Different cultures express different ways of doing business.Even though negotiators are well prepared,it is not so easy to reach a satisfactory agreement between negotiators across cultures.Negotiations can be easily broken down due to a lack of mutual understanding of the cultures.Culture affects negotiation even before negotiators meet face to face.Therefore,learning the opponent's culture and having a good understanding of how cultural differences affect negotiation will be critically important if one wants to succeed in cross-cultural negotiations.