Influence and Countermeasures of Cultural Differences on Sino-US Business Negotiation

Globalization has succeeded in connecting various countries in the world as a whole. With the rapid development of economy and trade between China and the United States, there are frequent contacts between the people of the two countries. Therefore, it becomes more important to understand the cultural differences for the negotiators. Understanding the cultural differences of the two sides and its influences on business negotiation and using the appropriate negotiation strategy will contribute to the smooth progress of negotiations.