THE IMPORTANCE OF ORGANIZATIONAL KNOWLEDGE FOR THE INNOVATION PROCESS IN BUSINESS MODEL

This research explores the relation between organizational knowledge and innovation in the business model. More precisely, it suggests that organizations which decide to innovate in their business models can benefit in the process if they take into account the knowledge they store in their repositories as a source for the innovation process. A bibliometric mapping allowed the authors to identify most relevant articles dealing with the two main themes of the research. As a result of the analysis of these articles the authors listed and presented in detail six factors that potentialize the chances for sucess in the innovation process of the business model. It was not a coincidence that five amongst these factors relate to organizational knowledge.