EFFECTS OF PRAISE AND SMALL REQUESTS ON RECEPTIVITY TO DIRECT-MAIL APPEALS

被引：3

|

作者：

SWINYARD, WR

RAY, ML

机构：

来源：

JOURNAL OF SOCIAL PSYCHOLOGY | 1979年 / 108卷 / 02期

关键词：

D O I：

10.1080/00224545.1979.9711629

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

收藏

页码：177 / 184

页数：8

相关论文

共 50 条

[1] Application of compliance techniques to direct-mail requests for charitable donations
Weyant, JM
[J]. PSYCHOLOGY & MARKETING, 1996, 13 (02) : 157 - 170
[2] DIRECT-MAIL SOLICITATION
AUSTERN, D
[J]. TRIAL, 1987, 23 (03): : 15 - 16
[3] DIRECT-MAIL ADVERTISING TO DOCTORS
Jeuck, John E.
[J]. JOURNAL OF BUSINESS OF THE UNIVERSITY OF CHICAGO, 1940, 13 (01): : 17 - 38
[4] DIRECT-MAIL ADVERTISING AND SELLING
Hovde, Howard T.
[J]. JOURNAL OF MARKETING, 1941, 5 (04): : 493 - 494
[5] TELEPHONE USAGE AND DIRECT-MAIL COPY
BARRY, TE
HANSEN, RW
[J]. JOURNAL OF ADVERTISING RESEARCH, 1979, 19 (06) : 35 - 39
[6] COLORED STATIONERY IN DIRECT-MAIL ADVERTISING
BENDER, DH
[J]. JOURNAL OF APPLIED PSYCHOLOGY, 1957, 41 (03) : 161 - 164
[7] DIRECT-MAIL ADVERTISING FOR RETAIL STORES
BELLENGER, DN
PINGRY, JR
[J]. JOURNAL OF ADVERTISING RESEARCH, 1977, 17 (03) : 35 - 39
[8] TYPE OF MAILING AND EFFECTIVENESS OF DIRECT-MAIL ADVERTISING
COZAN, LW
[J]. JOURNAL OF APPLIED PSYCHOLOGY, 1960, 44 (03) : 175 - 176
[9] SURVEY - CONSUMERS PREFER DIRECT-MAIL CAMPAIGNS
不详
[J]. HOSPITALS, 1992, 66 (08): : 14 - 14
[10] DIRECT-MAIL SOLICITATION BY ATTORNEYS - BATES TO RMJ
PARR, DW
[J]. SYRACUSE LAW REVIEW, 1982, 33 (04) : 1041 - 1072

← 1 2 3 4 5 →