Analysis of Decision Making on Selection of the Social Networking Sites by College Students

被引：0
|
作者：
Lai, W. F. [1 ]
Ngerng, M. H. [1 ]
机构：
[1] UCSI Univ, Fac Business & Informat Sci, Dept Appl Stat & Actuarial Sci, 1 Jalan Menara Gading, Kuala Lumpur 56000, Malaysia
来源：
PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES | 2015年 / 23卷
关键词：
Social networking sites; students' preference; Analytical Hierarchy Process (AHP);
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The high internet usage from college students has drawn the attention of different marketers. However, research pertaining to statistics of social media usage among youngsters, especially college students in Malaysia and their choice in social networking sites (SNSs), are still very few. The objective of this paper is to study the choices and the prioritised criteria in choosing SNSs among college students by using Analytical Hierarchy Process (AHP). Findings revealed that privacy attention and awareness are rapidly increasing among college students since privacy threats could hardly be ignored.
引用
收藏
页码：23 / 32
页数：10
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