Analysis of Decision Making on Selection of the Social Networking Sites by College Students

被引：0
|
作者：
Lai, W. F. [1 ]
Ngerng, M. H. [1 ]
机构：
[1] UCSI Univ, Fac Business & Informat Sci, Dept Appl Stat & Actuarial Sci, 1 Jalan Menara Gading, Kuala Lumpur 56000, Malaysia
来源：
PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES | 2015年 / 23卷
关键词：
Social networking sites; students' preference; Analytical Hierarchy Process (AHP);
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The high internet usage from college students has drawn the attention of different marketers. However, research pertaining to statistics of social media usage among youngsters, especially college students in Malaysia and their choice in social networking sites (SNSs), are still very few. The objective of this paper is to study the choices and the prioritised criteria in choosing SNSs among college students by using Analytical Hierarchy Process (AHP). Findings revealed that privacy attention and awareness are rapidly increasing among college students since privacy threats could hardly be ignored.
引用
收藏
页码：23 / 32
页数：10
相关论文
共 50 条
  • [21] Personality and emerging adults' friend selection on social networking sites: A social network analysis perspective
    Zhou, Yixin
    Zhang, Zheng
    Wang, Kexin
    Chen, Shuang
    Zhou, Mingjie
    Zhang, Jianxin
    [J]. PSYCH JOURNAL, 2021, 10 (01) : 62 - 75
  • [22] PERCEPTIONS OF DESIGN STUDENTS ON CREATIVITY AND SOCIAL NETWORKING SITES
    Souleles, N.
    Savva, S.
    Parmaxi, A.
    [J]. 13TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED2019), 2019, : 677 - 685
  • [23] Sex Differences in the Factors Influencing Korean College Students' Addictive Tendency Toward Social Networking Sites
    Chae, Duckhee
    Kim, Hyunlye
    Kim, Young A.
    [J]. INTERNATIONAL JOURNAL OF MENTAL HEALTH AND ADDICTION, 2018, 16 (02) : 339 - 350
  • [24] Sex Differences in the Factors Influencing Korean College Students’ Addictive Tendency Toward Social Networking Sites
    Duckhee Chae
    Hyunlye Kim
    Young A. Kim
    [J]. International Journal of Mental Health and Addiction, 2018, 16 : 339 - 350
  • [25] College Students' Responses to Suicidal Content on Social Networking Sites: An Examination Using a Simulated Facebook Newsfeed
    Corbitt-Hall, Darcy J.
    Gauthier, Jami M.
    Davis, Margaret T.
    Witte, Tracy K.
    [J]. SUICIDE AND LIFE-THREATENING BEHAVIOR, 2016, 46 (05) : 609 - 624
  • [26] Influence of College Students' Use of Social Networking Sites on Self-Concept Clarity: Mediating Role of Social Comparison
    Liu, Yazhi
    Liu, Hao
    Jiang, Yuan
    [J]. PROCEEDINGS OF THE 2018 INTERNATIONAL WORKSHOP ON EDUCATION REFORM AND SOCIAL SCIENCES (ERSS 2018), 2018, 300 : 655 - 662
  • [27] Exploring Decision Making in Social Networking for Jewelry Items
    Chuangemanee, Paramin
    Punnakitikashem, Prattana
    [J]. 2016 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY (ICMIT), 2016, : 182 - 187
  • [28] Social Class Fragility and College Students' Career Decision-Making at a Private University
    Muzika, Keaton C.
    Hudyma, Aaron
    Garriott, Patton O.
    Santiago, Dana
    Morse, Jessica
    [J]. JOURNAL OF CAREER DEVELOPMENT, 2019, 46 (02) : 112 - 129
  • [29] Comparison of Japanese and American college students on collectivism and social context of decision-making
    Arikawa, H
    Templer, DI
    [J]. PSYCHOLOGICAL REPORTS, 1998, 83 (02) : 577 - 578
  • [30] Deciphering the social costs of Social Networking Sites (SNSs) for university students
    Ahmed, Ishfaq
    Qazi, Tehmina Fiaz
    [J]. AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011, 5 (14): : 5664 - 5674
12345