NEW PRODUCT DEVELOPMENT - MANAGING AND FORECASTING FOR STRATEGIC SUCCESS - THOMAS,RJ

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作者：

JOHNE, A

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来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1995年 / 12卷 / 04期

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D O I：

10.1016/0737-6782(95)90109-4

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F [经济];

学科分类号：

02 ;

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页码：368 / 368

页数：1

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