NEW PRODUCT DEVELOPMENT - MANAGING AND FORECASTING FOR STRATEGIC SUCCESS - THOMAS,RJ

被引：0
|
作者：
JOHNE, A
机构：
来源：
JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1995年 / 12卷 / 04期
关键词：
D O I：
10.1016/0737-6782(95)90109-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：368 / 368
页数：1
相关论文
共 50 条
  • [31] Investigating the drivers of innovation and new product success: A comparison of strategic orientations
    Paladino, Angela
    [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2007, 24 (06) : 534 - 553
  • [32] Digitally forecasting new music product success via active crowdsourcing
    Steininger, Dennis M.
    Gatzemeier, Simon
    [J]. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 2019, 146 : 167 - 180
  • [33] MANAGING TECHNOLOGICALLY INNOVATIVE TEAM EFFORTS TOWARD NEW PRODUCT SUCCESS
    THAMHAIN, HJ
    [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1990, 7 (01) : 5 - 18
  • [34] The effect of new product development techniques on new product success in Spanish firms
    González, FJM
    Palacios, TMB
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2002, 31 (03) : 261 - 271
  • [35] Managing strategic relationships:: The key to business success
    Sánchez, CM
    [J]. ACADEMY OF MANAGEMENT EXECUTIVE, 2001, 15 (02): : 136 - 138
  • [36] Success rates for product development strategies in new drug development
    Dahlin, E.
    Nelson, G. M.
    Haynes, M.
    Sargeant, F.
    [J]. JOURNAL OF CLINICAL PHARMACY AND THERAPEUTICS, 2016, 41 (02) : 198 - 202
  • [37] The strategic orientation of the managerial ties for new product development
    Taifi, Nouha
    Corallo, Angelo
    Passiante, Giuseppina
    [J]. INTERNATIONAL JOURNAL OF KNOWLEDGE AND LEARNING, 2008, 4 (06) : 613 - 624
  • [38] Organizing new product development projects in strategic alliances
    Gerwin, D
    Ferris, JS
    [J]. ORGANIZATION SCIENCE, 2004, 15 (01) : 22 - 37
  • [39] A PRELIMINARY STRATEGIC MARKETING FRAMEWORK FOR NEW PRODUCT DEVELOPMENT
    Thrassou, Alkis
    Vrontis, Demetris
    Chebbi, Hela
    Yahiaoui, Dorra
    [J]. 4TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS RESEARCH CHALLENGES IN A TURBULENT ERA, 2011, : 1854 - 1876
  • [40] Strategic impact of new product development on export involvement
    Lim, Jeen-Su
    Sharkey, Thomas W.
    Heinrichs, John H.
    [J]. EUROPEAN JOURNAL OF MARKETING, 2006, 40 (1-2) : 44 - 60
12345