MANAGING THE RISK OF NEW PRODUCT DEVELOPMENT

被引：3

|

作者：

MCINTYRE, SH

STATMAN, M

机构：

来源：

BUSINESS HORIZONS | 1982年 / 25卷 / 03期

关键词：

D O I：

10.1016/0007-6813(82)90129-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：51 / 55

页数：5

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