Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

被引：0

作者：

Paswan, Audhesh ^{[1
]}

机构：

[1] Univ North Texas, Dept Mkt Logist, COBA, Denton, TX 76203 USA

来源：

JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2008年 / 17卷 / 04期

关键词：

Brand loyalty; Selling; Business-to-business marketing; Organizational culture;

D O I：

10.1108/10610420810887653

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页数：4

共 50 条

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