Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

被引：0
|
作者：
Paswan, Audhesh [1 ]
机构：
[1] Univ North Texas, Dept Mkt Logist, COBA, Denton, TX 76203 USA
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2008年 / 17卷 / 04期
关键词：
Brand loyalty; Selling; Business-to-business marketing; Organizational culture;
D O I：
10.1108/10610420810887653
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
下载
收藏
页数：4
相关论文
共 50 条
  • [31] HOW TO SELL YOUR IDEAS TO MANAGEMENT
    PFEIFFER, WS
    CONSULTING ENGINEER, 1985, 64 (04): : 74 - &
  • [32] The Relationship between Brand Experience, Customer Satisfaction and Customer Loyalty: Brand Trust as The Intervening Variable
    Yuliyasti, Rahmi
    Masdupi, Erni
    Abror, Abror
    PROCEEDINGS OF THE FIRST PADANG INTERNATIONAL CONFERENCE ON ECONOMICS EDUCATION, ECONOMICS, BUSINESS AND MANAGEMENT, ACCOUNTING AND ENTREPRENEURSHIP (PICEEBA 2018), 2018, 57 : 366 - 374
  • [33] HOW TO SELL YOUR COMPANY ON CAMPUS
    RAUDSEPP, E
    MACHINE DESIGN, 1967, 39 (10) : 200 - &
  • [34] Creating customer loyalty in online brand communities
    Cheng, Fei-Fei
    Wu, Chin-Shan
    Chen, Yi-Chieh
    COMPUTERS IN HUMAN BEHAVIOR, 2020, 107
  • [35] A study on brand loyalty and customer lifetime value
    Chang, Chang-Hsing
    JOURNAL OF INFORMATION & OPTIMIZATION SCIENCES, 2010, 31 (03): : 719 - 728
  • [36] BRAND BUILDING AND ITS INFLUENCE ON CUSTOMER LOYALTY
    Kusa, Alena
    Karaffova, Diana
    MARKETING IDENTITY: BRANDS WE LOVE, PT II, 2016, : 162 - 170
  • [37] The Effect of Service Quality Among Customer Satisfaction, Brand Loyalty and Brand Image
    Yang, K. F.
    Yang, H. W.
    Chang, W. Y.
    Chien, H. K.
    2017 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM), 2017, : 2286 - 2290
  • [38] Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
    Ab Hamid, Siti Ngayesah
    Maulan, Suharni
    Jusoh, Wan Jamaliah Wan
    JOURNAL OF ISLAMIC MARKETING, 2023, 14 (10) : 2404 - 2428
  • [39] The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
    Uysal, Adem
    Okumus, Abdullah
    ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2022, 34 (08) : 1740 - 1760
  • [40] The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review
    Tahir, Abdul Haseeb
    Adnan, Muhammad
    Saeed, Zobia
    HELIYON, 2024, 10 (16)
12345