Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

被引：0

作者：

Jevons, Colin ^{[1
]}

机构：

[1] Univ Melbourne, Dept Mkt, Melbourne, Vic, Australia

来源：

JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2010年 / 19卷 / 01期

关键词：

Brands; Sales; Customer loyalty; Brand management;

D O I：

10.1108/10610421011018419

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页数：3

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