BARGAINING PROCESS AS A DETERMINANT OF POST-PURCHASE SATISFACTION

被引:6
|
作者
ALLEN, BH
KAHLER, RC
TATHAM, RL
ANDERSON, DR
机构
[1] KENT STATE UNIV,COLL BUSINESS ADM,DEPT MKT,KENT,OH 44242
[2] UNIV CINCINNATI,COLL BUSINESS ADM,CINCINNATI,OH 45221
关键词
D O I
10.1037/0021-9010.62.4.487
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
引用
收藏
页码:487 / 492
页数:6
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