SELECTING AN APPROPRIATE STANDARD OF COMPARISON FOR POST-PURCHASE EVALUATIONS

被引：0
|
作者：
COTE, JA [1 ]
FOXMAN, ER [1 ]
CUTLER, BD [1 ]
机构：
[1] N TEXAS STATE UNIV, DENTON, TX 76203 USA
来源：
ADVANCES IN CONSUMER RESEARCH | 1989年 / 16卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：502 / 506
页数：5
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